{"id":4687,"date":"2024-05-20T08:38:13","date_gmt":"2024-05-20T08:38:13","guid":{"rendered":"https:\/\/www.burdurtb.org.tr\/tr\/?page_id=4687"},"modified":"2024-12-13T11:08:15","modified_gmt":"2024-12-13T11:08:15","slug":"kurumsal-kimlik-rehberi","status":"publish","type":"page","link":"https:\/\/www.burdurtb.org.tr\/tr\/kurumsal-kimlik-rehberi\/","title":{"rendered":"Kurumsal Kimlik Rehberi"},"content":{"rendered":"

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KURUMSAL<\/span><\/div>

Kurumsal Kimlik<\/span><\/h2><\/div>
BURDUR T\u0130CARET BORSASI KURUMSAL K\u0130ML\u0130K REHBER\u0130<\/div><\/header>
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Kurumsal Kimlik, halkla ili\u015fkilerde kurumumuzun g\u00f6r\u00fcnen y\u00fcz\u00fcne verilen isimdir. Kurumumuzun kendini temsil ve ifade etme \u015feklidir. Bu ifade s\u0131n\u0131rlar\u0131 \u00e7izilmi\u015f ve genellikle de\u011fi\u015fmez bir ifadedir. Kurumu an\u0131msatacak bir tasar\u0131m\u0131n ne \u00f6l\u00e7\u00fclerde ve nas\u0131l kullan\u0131lmas\u0131 gerekti\u011fini belirten kurumsal kimlik k\u0131lavuzu, bu sistemin vazge\u00e7ilmez \u00f6gesidir. Belirli d\u00f6nemlerde kurum y\u00f6netimi ve tasar\u0131mc\u0131lar\u0131n ortak \u00e7al\u0131\u015fmas\u0131yla de\u011fi\u015ftirilebilmesine ra\u011fmen, de\u011fi\u015fikliklerin uzun aral\u0131klarla ve revizyonla s\u0131n\u0131rl\u0131 kalmas\u0131 halkla ili\u015fkiler a\u00e7\u0131s\u0131ndan kritik \u00f6neme sahiptir.<\/p>\n

Burdur Ticaret Borsas\u0131 Kurumsal Kimlik \u00e7al\u0131\u015fmam\u0131zda, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn temeli kurum logosu \u00fczerine kurulmu\u015ftur. Logomuzun, Kurumsal Kimlik\u2019te belirlenen standartlara g\u00f6re kullan\u0131lmas\u0131; Renklerin, Fontlar\u0131n, \u00d6l\u00e7\u00fclerin de\u011fi\u015fmemesi \u00e7al\u0131\u015fman\u0131n temelini olu\u015fturmaktad\u0131r.<\/p>\n

Bir b\u00fct\u00fcn olarak Kurumsal Kimlik, kurumumuzun ileti\u015fim yat\u0131r\u0131mlar\u0131n\u0131n ba\u015far\u0131l\u0131 olmas\u0131yla birlikte s\u00fcreklilik ve tutarl\u0131l\u0131\u011f\u0131n\u0131n do\u011fru alg\u0131lanmas\u0131na katk\u0131 sa\u011flar. Bu k\u0131lavuz, Burdur Ticaret Borsam\u0131z\u0131n kurumsal kimli\u011findeki g\u00f6rsel \u00f6geleri, kapsam\u0131n\u0131 ve uygulama kurallar\u0131n\u0131 a\u00e7\u0131klamaktad\u0131r. Konuyla ilgili sipari\u015f verilecek yada uygulamada g\u00f6rev alacak herkes k\u0131lavuzu dikkatle incelemesi ve kurallar\u0131 titizlikle uygulamas\u0131 beklenmektedir.<\/p>\n

Zaman i\u00e7inde ve farkl\u0131 uygulama alanlar\u0131nda, kimlik olu\u015fturucu \u00f6gelerin \u00fcreme mant\u0131klar\u0131 ve yol g\u00f6sterici ilkelerini belirten t\u00fcm se\u00e7enekler sunulmaya \u00e7al\u0131\u015f\u0131lmaktad\u0131r. Arad\u0131\u011f\u0131n\u0131z se\u00e7enek do\u011frudan bu rehberde olmasa bile nas\u0131l yap\u0131laca\u011f\u0131na dair bilgiler genel tan\u0131m\u0131n i\u00e7inde sakl\u0131d\u0131r. Kurumsal kimlik \u00f6gelerinin, burada belirtilen kurallara uygun bi\u00e7imde uyarlanmas\u0131, \u00e7al\u0131\u015fman\u0131n en \u00f6nemli yan\u0131n\u0131 olu\u015fturmaktad\u0131r. K\u0131lavuzda olmayan di\u011fer uygulamalar hakk\u0131nda ilgili birimle ileti\u015fime ge\u00e7erek onay al\u0131nmal\u0131d\u0131r. Bu k\u0131lavuzda tarif edilen t\u00fcm kurallara ili\u015fkin \u00f6rnek dosyalar\u0131n\u0131n dijital s\u00fcr\u00fcmleri, bu k\u0131lavuzun ayr\u0131lmaz bir par\u00e7as\u0131 olan Burdur Ticaret Borsas\u0131 Kurumsal Kimlik Rehberi \u00c7al\u0131\u015fma Dosyalar\u0131 klas\u00f6r\u00fcnde bulunmaktad\u0131r. Bu kurallar\u0131n uygulamas\u0131 esast\u0131r. Haz\u0131rlanan kurumsal kimli\u011fimizin kurum k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn geli\u015fimine b\u00fcy\u00fck katk\u0131 sa\u011flayaca\u011f\u0131n\u0131 ifade ediyor, borsam\u0131z\u0131n gelece\u011fine yap\u0131lan en \u00f6nemli yat\u0131r\u0131mlardan birisi olaca\u011f\u0131na inanc\u0131mla sevgi ve sayg\u0131lar\u0131m\u0131 sunuyorum.<\/p>\n

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